SEO, GEO, AEO, share of answer, entity... We've gathered the core terms of the AI search world with plain, clear definitions. Each term links to the relevant detailed article.
A form of search that produces a direct, compiled answer to questions. The user gets a single answer instead of a list.
Detail →Work done to get pages found and ranked in search engines. The foundation of technical health, content and authority.
Detail →Work done to get a brand mentioned and cited in AI answers.
Detail →Structuring content to be a direct answer to a question; featured answers, voice and AI responses.
Detail →The answer Google shows at the top of search results, compiled from multiple sources.
Detail →The consistent definition of who a brand is, what it does and what topics it has authority on.
Detail →Experience, expertise, authoritativeness and trustworthiness. The foundation of content quality.
Detail →A topic authority structure built with a main (pillar) page and supporting content.
Detail →The box shown at the top of search results, containing the answer to the question.
Detail →The expandable search section showing the user's follow-up questions.
Detail →The LCP (speed), INP (responsiveness) and CLS (stability) metrics that measure page experience.
Detail →The tag that tells search engines the correct language/region version on multilingual sites.
Detail →A business's name, address and phone being the same everywhere; critical for local visibility.
Detail →Not just translating content; adapting meaning, terms and intent to the target market.
Detail →Authority work that gets a brand genuinely mentioned in credible sources; not backlink sales.
Detail →Let's measure the metrics in the glossary for your own brand; let's show where you're strong and where you're lacking.