AI Visibility Measurement

Tie visibility to a dashboard, not guesswork.

Visibility Measurement turns your AI-search performance into concrete numbers. It tracks mention rate, citation, share of answer, traffic and leads on commercial questions specific to your industry; we present the result in a live dashboard and a monthly report. Instead of "it's probably going well", you say "on this question, on this platform, here's where we are".
Request a sample report See the metrics

You can't manage what you don't measure

The sentence we hear most about AI visibility is: "I think we're fine but I'm not sure." That uncertainty blinds both budget and decisions. The solution is to turn visibility from a one-off impression into a regular, comparable measurement. Any GEO/AEO work done without measurement is an investment with an unknown outcome.

The metrics we track

Mention rate

What share of the questions in your panel mention your brand.

Citation rate

How often your site is shown as the source of the answer.

Share of answer

Your total share of visibility in answers vs competitors.

Accuracy and tone

Whether your brand is conveyed accurately and positively.

AI traffic

Visits and conversions from answer engines.

Lead impact

How visibility shows up in forms, calls and sales.

How we deliver it

We deliver measurement as both a live dashboard and a monthly executive summary. The dashboard shows what changed; the summary answers "what did we do this month, what did we gain, what's next". You can take measurement on its own or as part of the growth program.

An honest note

  • Measurement is an approximation; AI answers are variable and we don't claim absolute certainty.
  • We don't build the query panel with bias to make metrics look good.
  • We clearly state the limits of traffic data (the zero-click effect).
About measurement

Frequently asked questions

How is AI visibility measured?
We build a commercial query panel specific to your industry, run those questions on different platforms at regular intervals, and record whether your brand is mentioned and cited. We turn the results into metrics like mention rate, citation and share of answer.
Why do results fluctuate?
AI answers can vary by model, time, location and personalization; the same question may give different answers at different moments. So we look at a regular, multi-question panel rather than a single measurement, and track the trend.
Can I see AI traffic in Google Analytics?
Partly. Some AI platforms appear as a referrer and can be separated in GA4; but since many answers are 'zero click', traffic isn't the whole picture. So we evaluate traffic together with visibility metrics like mentions and share of answer.
Can I get this measurement on its own?
Yes. We offer Visibility Measurement as a standalone service; you can request an objective dashboard even while working with your current agency or your own team.
Sample visibility report

Where does your brand stand in AI answers?

We measure your current state with an industry-specific query panel and show what the sample report looks like.

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