Insights · Guides

From reading to doing.

Step-by-step implementation guides that set theory aside. From technical access to content writing, from local visibility to multilingual setup; guides you can apply to your brand today.

AI Search

7 Steps to Take in 2026 for AI Visibility

An actionable 7-step roadmap to make your brand visible in AI searches: from technical access to measurement, in order and prioritized.

AI Search

AI Visibility: A Complete Guide From Start to Finish

A comprehensive guide treating SEO, GEO and AEO as a single visibility system. Where to start, what to do and how to measure — all in one article.

Content & Authority

How to Write Citable Content? The GEO Content Formula

A practical writing formula for content AI will find worth citing: direct answer, evidence, structure and freshness. Step by step and with examples.

GEO

How Does Your Brand Get Into ChatGPT Search Results?

What does it take for your brand to be mentioned in ChatGPT answers? We explain step by step how the model selects brands and what to fix on and off your site.

AEO

How to Get a Featured Snippet

The featured snippet box sits at the very top of search results and provides big visibility. We explain the content structure and practical steps that increase your chance of being selected.

AEO

How to Get Into 'People Also Ask' Boxes

The 'People Also Ask' section shows the user's follow-up questions and is a big visibility opportunity. We explain how to prepare your content for these boxes.

AEO

Ways to Appear in Voice Search

Voice assistants read a single short answer. We explain how to prepare your content for voice search, conversational structure and technical requirements.

SEO

How to Do Keyword Research (The Current Method)

Keyword research determines which questions you'll target. We explain step by step how to do it with a current, intent-focused method.

SEO

A Guide to Internal Linking Strategy

Internal links carry authority to the right pages and guide both users and search engines. We explain the principles and practical steps of an effective internal linking strategy.

Technical SEO

What Is robots.txt and How Do You Allow AI Bots?

robots.txt determines which bots can crawl which parts of your site. We explain how to manage AI bot access strategically.

Technical SEO

Core Web Vitals: How to Improve LCP, INP and CLS

Core Web Vitals are three key metrics that measure page experience. We explain what LCP, INP and CLS are and how to improve them in practice.

International SEO

How to Set Up a Multilingual Site (Subfolder, hreflang, Localization)

Setting up a multilingual site requires the right URL structure, hreflang and genuine localization. We explain step by step how to set it up and common mistakes.

Local SEO

Google Business Profile (GBP) Optimization 2026

Google Business Profile is the foundation of local visibility. We explain step by step how to optimize your profile in 2026 and which fields matter.

E-Commerce

Google Merchant Center and Product Feed Optimization

Your product feed is the foundation of your products appearing correctly in Google and AI recommendations. We explain the critical points of Merchant Center and feed optimization.

SEO

What to Do After a Google Core Update

If your traffic dropped after a core update, you need a systematic assessment rather than panic. We explain what to do and what not to do.

Let's apply the guide

Let's apply the guide's steps to your brand

If you'd rather progress with an industry-specific roadmap than do it alone, let's start with an analysis.