There’s a concrete difference between good content and content that “AI cites”. The latter follows a specific structure. The formula below is a practical framework you can use when writing content for GEO and AEO.

1. Start with a direct answer

The first 1–2 sentences of the page should give a clear answer to the question in the heading. The reader (and the model) shouldn’t have to hunt for the answer. Avoid intros like “In this article we’ll cover…”; get straight to the point.

Weak: “Nowadays many businesses are curious about AI search and…” Strong: “AI search is a form of search that produces direct answers to questions.”

2. One section, one idea

Under each heading, have a single piece of information understandable on its own. AI compiles content in pieces; sections that are meaningful on their own are more likely to be cited.

3. Add evidence

Support every important claim: a figure, a source, a definition or an example. Claims without evidence don’t build trust. When citing sources, choose credible and verifiable references.

4. Use structure

Clear headings (H2/H3), definition blocks, numbered processes and comparison tables make content easy to scan and compile. Long walls of paragraphs tire both the reader and the model.

5. Anticipate follow-up questions

What does the user ask after getting the answer to one question? Address those questions in the content too. This increases both “People Also Ask” visibility and depth.

6. Keep it current

Information ages. Review content regularly, keep dates and data current. Freshness is part of trust.

7. Write naturally and honestly

Don’t stuff keywords; avoid exaggerated promises. AI and the reader reward natural and honest language. Even saying what you don’t know or don’t guarantee builds trust.

A checklist

Before publishing, ask: Is there an answer in the first 100 words? Is each section understandable on its own? Are claims backed by evidence? Is the structure clear? Are follow-up questions addressed? Is the information current?

Summary

Citable content is written with a direct answer, evidence, clear structure and freshness. This formula is the foundation of our content and authority work. To see how well your content meets these criteria, you can start with a content audit.