GEO · Generative Engine Optimization

Get your brand cited in AI answers.

GEO (Generative Engine Optimization) is the work that gets your brand mentioned accurately, positively and with a citation in answers like ChatGPT, Gemini, Perplexity and Google AI Overviews. It does not replace SEO; on top of it, it adds the content, brand-identity and authority layer that makes it easy for AI to pick and pass on your brand.
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The silent cost of not appearing

When a user asks "which is the best solution for your industry?", the AI gives a single answer and names a few brands. If you're not on that list, the user starts evaluating a competitor without ever seeing you. This is a harsher version of the classic "second page" problem: a brand not in the answer is, in that moment, ignored.

According to McKinsey's 2025 research, a significant share of AI-search users treat it as a primary source of information. As demand shifts to this surface, "are you mentioned in the answer?" becomes a direct revenue question. GEO is about not leaving that question to chance.

What GEO solves — and what it doesn't

GEO makes it easier for AI to find your brand, understand it correctly and pass it on with confidence. We do this with three levers:

  • Content: Pages that answer questions directly, contain clear definitions and comparisons, and are worth citing.
  • Brand identity (entity): Defining who your brand is, what it does and where it has authority — consistently on the site and in external sources.
  • Authority: Accurate mentions of your brand in independent, credible sources — not bought backlinks, but real reputation.

GEO is not a secret markup, a special "AI file" or leaking data to the model. Google clearly states that no special file or schema is required to appear in AI features. The difference is not in a hidden trick, but in systematic execution and measurement.

Concrete deliverables

We don't just say "we optimize"; we spell out what we deliver, with quantities and frequency:

Query panel

Brand mention and citation tracking across 30–250 commercial questions specific to your industry (by package).

Citation-gap analysis

A list of the questions where competitors are mentioned and you are not — and why.

Content briefs

Citation-ready, direct-answer content templates and a priority order.

Brand-identity fixes

Consistent brand facts and structured data on the site and in external profiles.

90-day roadmap

A measurable plan showing which work happens in which week.

Visibility dashboard

A live report of mentions, citations and share of answer.

Process: measure → fix → strengthen → re-measure

GEO is not a one-time intervention but a loop. As AI answers change, we keep content and authority current.

  1. Measure: We determine where you are mentioned today in your commercial query panel and where competitors stand out.
  2. Fix: We prioritize and resolve technical access, content-structure and brand-fact inconsistencies.
  3. Strengthen: We grow authority with citation-worthy content and independent verification.
  4. Re-measure: We track progress in the monthly dashboard and update the roadmap by data.

How we measure

GEO's value is a number, not a feeling. The core metrics we track:

  • Mention rate: What share of the questions in your panel mention your brand.
  • Citation rate: How often your site is shown as the source of the answer.
  • Share of Answer: Your total share of answers compared with competitors.
  • Accuracy and tone: Whether the AI conveys your brand accurately and positively.
  • AI-referred traffic: Visits and conversions coming from answer engines.

What we don't promise

  • We don't promise "number one in ChatGPT" or guaranteed visibility.
  • We don't produce fake publications, fake reviews or artificial community visibility.
  • We don't sell useless "secret techniques" like leaking data to the model.
  • We don't promise guaranteed short-term revenue growth; we offer a system and measurement.
About GEO

Frequently asked questions

What is the difference between GEO and SEO?
SEO aims to rank your page in search results; GEO aims to get your brand mentioned and cited in AI-generated answers. GEO does not replace SEO; it is built on a solid SEO foundation. Google also states that fundamental SEO practices apply to AI features.
Do you guarantee visibility in AI answers?
No. Answer-engine results vary by model, time, location and personalization; no agency can guarantee exact visibility or a position. We increase the probability of appearing through systematic content, brand-identity and authority work, and measure the result with transparent metrics.
Which platforms do you track?
Initially ChatGPT, Google (AI Overviews), Perplexity and Copilot. The tracked platforms and query panel expand with the package; new surfaces specific to your industry can be added.
How long until results show?
Content and technical improvements can produce measurable signals within weeks; but the AI mentioning your brand consistently usually builds over months as authority and consistency accumulate. Each month's output and measurement is reported in the dashboard.
What do I need to change on my site for GEO?
Usually three areas: technical access the AI can read easily, a direct-answer content structure, and the consistency of your brand facts across independent sources. In the audit we list, step by step, which changes are the priority.
I'm a small brand — is GEO too early for me?
No. In low-competition niches, AI also cites well-structured small brands. Brands that move early capture the advantage of being the first mentioned in category answers.
Paid AI Visibility Scan

When asked, does AI mention your brand?

30 commercial questions, 3–4 platforms, brand mention and citation analysis, a 60-minute presentation and a priority list. Start with a short qualification form.

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