When people think of AI visibility, Google usually comes to mind; but Microsoft’s search infrastructure (Bing) and Copilot are an important AI search surface. Bing Webmaster Tools is the free way to track your performance on this side.
Why track Bing too?
Copilot and the AI features across the Microsoft ecosystem draw largely on the Bing infrastructure. Focusing only on Google means overlooking visibility on this surface. Bing Webmaster Tools also provides valuable technical data about how your site is crawled and indexed.
What can you track with Bing Webmaster Tools?
- Crawling and indexing. How your site is crawled by Bing and which pages are indexed.
- Search performance. Which queries you appear for, clicks and impressions.
- Technical issues. Crawl errors, blocked pages and site health warnings.
- Sitemap status. The processing status of the sitemaps you submit.
How do you start?
- Add and verify your site in Bing Webmaster Tools.
- Submit your sitemap.
- You can speed up setup with the import option from Search Console.
- Review crawl and performance reports regularly.
Part of holistic measurement
Bing data should be evaluated not on its own but as part of your overall visibility picture. Tracking Google, Bing/Copilot, ChatGPT and Perplexity together shows your real visibility. This holistic approach is the foundation of our visibility measurement service.
Summary
Bing Webmaster Tools is the free way to track your performance and technical health on the Microsoft/Copilot surface. Tracking this side too, rather than focusing only on Google, gives the full picture of your AI visibility.