As AI search visibility becomes popular, agencies that “guarantee everything” have multiplied too. Choosing the right partner starts with asking the right questions. Here are 12 questions to ask when evaluating a GEO / AI SEO agency.

Method and honesty

1. Do you guarantee results? The right answer is “no”. No agency can guarantee an exact position or visibility in answer engines. Stay away from an agency that gives guarantees.

2. What do you not promise? A good agency also states its limits clearly.

3. Is your methodology written down? The process should be transparent and repeatable; a “secret technique” is a warning sign.

Measurement

4. How do you measure success? Expect concrete metrics like mentions, citations and share of answer.

5. What are your reports like? They should be comparative, honest and actionable.

6. Do you do a starting measurement? A good agency measures the current state before setting targets.

Content and authority

7. How do you produce content? Expect human-supervised, sourced and original content; not unsupervised bulk production.

8. Do you sell backlinks? The right answer is “no”. Backlink sales are risky and don’t earn AI’s trust.

9. How do you build authority? With genuine mentions, or with bought links?

Scope and transparency

10. What is pricing based on? It should be built on how many markets, languages and content outputs — not “how many keywords”.

11. Are the contract and scope clear? What’s included and excluded should be written down upfront.

12. Can you show references or sample work? They should at least be able to share a sample report or way of working.

Warning signs

  • Those who give firm guarantees.
  • Those who claim a “secret technique”.
  • Those who sell backlinks.
  • Those who leave measurement vague.
  • Those who can’t say what they don’t promise.

Summary

The right GEO agency offers method not guarantees, transparency not secret techniques, real reputation not bought authority. These 12 questions help you tell the right partner from empty promisers. You can see how Ansveri approaches these questions on the about and methodology pages.